106%
Increase
in visits from
search engines
109%
Increase
in sessions
231%
Increase
in mobile sessions
278%
Increase
in page views
163%
Increase
in returning visitors

LOCATION, LOCATION, LOCATION

As Firehouse’s number of locations grew, helping consumers find the closest store became more of a concern. Our team built a locator map that allows user to choose whether they would like to input their zip code or simply use the geolocation services on their device. The map allows users to set a favorite location that makes the ordering process easier on subsequent visits.

what'll it be?

Variety is one of the many reasons customers head to Firehouse for lunch. Our team incorporated nutrition and allergen information while designing the menu to be clutter free and intuitive to use.

Franchise

A secondary function of the website is to provide interested parties with information about opening their own Firehouse Subs locations. To accomplish this, we set up a microsite specific to this audience that guides them through the entire process, from learning about the franchise to filling out the contact form for an application.

Foundation

A secondary function of the website is to provide interested parties with information about opening their own Firehouse Subs locations. To accomplish this, we set up a microsite specific to this audience that guides them through the entire process, from learning about the franchise to filling out the contact form for an application.